Johnny Avello left without ever leaving. The sympathetic New Yorker was a former bookmaker at Wynn Las Vegas for 13 years and became head of sports betting at DraftKings in 2018 when the repeal of the law protecting professional and amateur sports outside Nevada made legal sports betting possible.
However, the technology-based nature of a role that drew him to be one of the new frontrunners in online and mobile sports betting allowed him to stay in his long-time home. His Boston-based company, which offers betting in 10 states, after going online in Illinois in August, opened a new office in Vegas in January with plans to employ up to 300 people.
But the company doesn’t offer bets there yet. Also the daily rival for fantasy and sports betting, FanDuel.
If any of them have a flair for theater, the announcement of a Nevada campaign in October would have a big impact on the five-year anniversary of an unfavorable decision by the Nevada Gaming Commission that sparked their exodus as daily fantasy operator.
There is still time. Executives of both companies have committed themselves to the desire to offer sports betting in the ancestral homeland of the country for gambling at some point. It remains a goal, but one in line with other states that they hopefully want to add to their growing portfolios.
At the Global Gaming Expo in October, Matt King, CEO of FanDuel, said the return to Nevada was “absolute” in corporate plans.
“We want to go where our customers are. We know a lot of our customers travel here. We know a lot of our audiences live here so we look forward to being back in Vegas one day, ”he said.
ANALYZES: OFFERS IN NEVADA ABOUT MORE THAN HANDLE, REVENUE
It will surely be a symbolic moment in the history of legal sports betting in the United States. For DraftKings and FanDuel, Chris Grove, an analyst at Eilers & Krejcik Gaming, told PlayUSA that the slump he believes is “inevitable” is more visual than retail.
“I think it’s more about creating that unique live experience and offering it as part of the universe of products they want to offer players and then as part of that kind of set of reasons to bet with us and opportunities to bet with us, ”Grove explained. “I think attending Nevada is useful on some levels, but it really comes down to wanting to present yourself as the nationwide leader in sports betting so as not to be present in the spiritual capital of sports betting, if not the revenue capital, feels really disagree. “”
Post-PASPA, legal sports betting, originated on the East Coast, particularly in a unique mutation in New Jersey, and has made its way through the Midwest, into the Rocky Mountains, and towards the Nevada border. Bets are currently running in 19 countries, with four countries in the implementation stage.
The Nevada launch would undoubtedly be celebrated like a truce day for sports betting by two companies known or notorious for their promotions, depending on your perspective.